J. Brooks is THE best! Their selection is far and above anything else you'll find in Utah. I used to live on the East coast and when it came time to find a wedding ring, I was concerned I wouldn't find anything close to the quality, style and design I could find in NYC. I was so pleased to find that J Brooks carries all the latest fashionable and beautiful designs.

The best part however, was that I received family-owned boutique style personable service. 

We are thrilled to have found this fantastic jeweler, who we hope will be our lifetime go-to. First-rate quality, service, and reasonable pricing combine to place any other jeweler out of the running for us. They helped us custom design a unique wedding ring that ended up even more amazing than we could have imagined! It is truly a work of the finest craftsmanship and beautiful to behold. And every step of the process was a true joy. Liz and Trudy were nothing short of fantastic. I wish Liz could be my friend for life. You will not regret doing business with these wonderful people who treat you with the perfect mix of warmth and class.

John has been my jeweler for 35 years! My children have now become loyal along with many friends and acquaintances. He as always been trustworthy and now a great friend!

I was shopping for a 25 year anniversary ring for my wife and decided to try JBrooks jewelers. I was pleasantly surprised to find a very helpful and friendly staff and a comfortable atmosphere made the experience highly enjoyable. Their staff was very knowledgeable and helped me find the perfect ring out of the many different style options they carry. I found their inventory to be the quality of David Yurman, Tiffany and Co., Martin Katz, Tacitus Daniela, and other higher-end designers at much more reasonable prices.

The ring they found me has the look as if it were right out of a 5th Ave., Manhattan showroom.

Having purchased jewelry all over the world, I was pleased to find this level of quality here in my own backyard.

I would recommend J Brooks Jewelers to anyone looking to buy higher-end designer jewelry from a reputable company that will also stand behind your investment and do so with the highest level of integrity... Plus you will love their "low-key zero pressure" approach and incredible price points!


I don't think I could've had a better experience here. I visited several stores before this, and this place was by far the best. I spent hours in the store and talking to Jamie via text. I could type a novel based on how much help she gave me, but here's the short version:

1. I walked in not really knowing what I wanted.
2. Jamie taught me about diamonds (4 C's, etc.)
3. She showed me about 100 diamonds before I asked about a completely different shape that I saw on the internet (Asscher).
4. She then said "Oh I love those!" and let me handle HER PERSONAL ENGAGEMENT RING to ogle at because hers is an Asscher.
5. She showed me a couple Asschers but noted that they are rarer and didn't have many in stock.
6. She called their only other location in Orem and Mrs. Brooks down there PERSONALLY DROVE UP to Murray to show me another Asscher.
7. I fell in love with this last diamond.
8. Jamie worked with all my nitpicky desires to custom design a ring that was EXACTLY what I asked for (very thin band, softened knife edge, "Tiffany-like" setting, squared prong faces, pointed prong finish, etc.)

I NEVER felt rushed. I NEVER felt pressured. I got a great price (yes, actually great. I would've paid more elsewhere, even places with worse customer service.) I legitimately feel like Jamie is a little bit "my family", which is the feeling I like to get from smaller family stores like this jeweler. I am planning to go back for our wedding bands, and I can't wait to add that experience to my review.

Thank you, Brooks/Branscomb family!

J. Brooks is awesome. We bought our engagement ring over a year ago and we both had very picky style. We had been to over 10 jewelers and no one was as knowledgable, kind, fair priced, and honest as the people at J. Brooks.

We found the perfect diamond for a great deal and with the exact setting I wanted. Their product is all very quality and the employees really take care of you. Whenever we needed something changed they were sure to fix it as soon as possible. And there were no pushy sales which was very nice! My husband and I will definitely return here if we ever need any jewelry or repairs.

Best jeweler in Utah by far!


What a wonderful experience. My sales person Trudy was great to work with she took the time to educate and show me through all the differences in diamonds. She was very thoughtful and patient in the procsess of guiding me into an amazing wedding ring which my fiance couldn't was blown away by!! She still hasn't stopped starring at it and loves the sparkle, brilliance, and setting!! Thanks so much!!


 I was a very picky bride when it came to picking out a ring. They made me a custom ring that was PERFECT. I wanted a vintage style ring and everyone I show it to thinks it’s actually vintage. They made it perfect down to every detail.

I can’t tell you how many compliments I get on my ring! 

Purchased an Oris Aquis from them. Absolutely in love with the watch, and the terrific service I received at both locations!

I like finally having a REAL jeweler in the North Utah County area; I love the owner, Kim—very friendly, knowledgeable, and service-oriented; the product line is excellent, but Kim is also very good at finding exactly what you want—she found me the perfect 22-karat African-mined amethyst and then designed the perfect white gold setting for it! She reset my diamond earrings in a newly designed white gold setting and she is setting a loose opal for me in another custom-designed setting.

Having my own personal jeweler is a rare luxury! Highly recommend!


J. Brooks Jewelers the most amazing jewelry company in Utah. I have purchased several rings from them. I have never had a single issue.

Their customer service is amazing. I called them the other day, and they remembered me and my wife. Honestly, I would never buy a ring from anyone else, even though I have the connection and capability to do so.