Frequently Asked Questions

J. Brooks Jewelers is a local, family- owned business with owner John Branscomb on-site. We offer exquisite jewelry and fine Swiss watches, plus appraisals, repairs and custom jewelry design.

Our staff has more than 200 years of combined experience in the jewelry industry and will guide you through the purchasing process – listening to you, answering your questions and providing options so that you are thoroughly satisfied with your purchase.

When purchasing a diamond, which of the 4 C's – cut, color, clarity, or carat weight – is the most important?

The cut of the diamond greatly impacts a diamond's brilliance and is considered by J. Brooks Jewelers to be the most important factor when buying a diamond.

Why is the "cut" of a diamond so important?

Cut is a design guide used by the diamond cutter when shaping a rough diamond crystal into a faceted, polished gem. The diamond cutter tries to produce the largest diamond with the greatest beauty. The choice of a diamond cut is influenced by the shape and size of the rough stone and the location of the internal flaws.

Polish and symmetry are two important aspects of the cut. The polish describes the smoothness of the diamond's facets and the symmetry refers to the alignment of the facets. With poor polish, the surface of the facet will be dulled. With poor symmetry, the light will be misdirected as it enters and exits the diamond. Diamonds have a unique ability to refract light into the diamond and reflect light from one facet to another. Cut has the greatest effect on a diamond's beauty and value.

J. Brooks Jewelers is obsessed with fine cut.

How does "color" affect the value of a diamond?

Most diamonds have some color, typically varying degrees of yellow of brown. Diamonds that are of the very highest purity are colorless and appear a bright white.

To accurately and consistently grade color, J. Brooks Jewelers uses special light to compare diamonds being graded to a set of American Gem Society Mater Color Comparison Diamonds. This system grades diamonds on a D - Z scale, with D being colorless and Z being light yellow. Color is shown below is representative only (not actual color).

What is "clarity" and how does it affect the value of a diamond?

Clarity is an evaluation of a diamond's internal and external characteristics. Diamonds with higher clarity grades have a higher value. Inclusions are internal, that is, inside the diamond. Blemishes are external, small irregularities on the surface of the diamond. A clarity scale of Flawless to Imperfect3 is used to judge a diamond's purity.

What is "carat" and how does it affect the value of a diamond?

A carat is the standard used to measure a diamonds weight (1 carat equals 1/5 of a gram, or 1/142 of an ounce).

The carat weight of a diamond significantly influences the value of a diamond. Diamonds by nature are rare. Larger diamonds are rarer and typically will have a higher value per carat. However weight does not always enhance the value of a diamond. When a diamond is improperly cut, added weight (or bulge) will reduce its brilliance, beauty, and value. As we have said earlier – J. Brooks Jewelers is obsessed with fine cut.

How much does a good diamond cost?

In reality there is a "good" diamond in every budget.

The cost of the diamond depends on the interplay of the 4 C's – cut, clarity, color, and carat. Diamonds with the highest overall ratings in the 4'cs are the rarest, the most beautiful, the most valuable and the most expensive.

When buying a diamond, seek out the best you can afford. Nature's variety means that you will find a diamond to suit your budget, taste, and occasion. If you're buying a diamond engagement ring, you may want to consider the often-quoted guideline of spending two-month's salary.

But, whatever you spend, your diamond will represent one of life's deepest emotional investments. It is cherished not just for what it is worth, but for what it represents.

What are conflict diamonds? How do I know my J. Brooks Jewelers diamond is conflict free?

Conflict diamonds are illegally traded to fund conflict in war-torn areas, particularly in Africa, The Kimberley Process Certification System, formally adopted in 2003 by the diamond industry, assures consumers that their diamonds are from sources free of conflict.

J. Brooks Jewelers only buys diamonds from vendors that adhere to and are members of the Kimberley Process (www.

Does J. Brooks Jewelers offer custom jewelry?

J. Brooks Jewelers can create a one-of-a-kind masterpiece just for you. Please see our SERVICES section to learn more about custom designs by our premier jewelry designers.

J. Brooks Jewelers also has custom-designed pieces in our JBJ Collection- jewelry created exclusively for our company. View by going to the FASHION and BRIDAL selections.

Do you have Sales?

We have our annual Summer Slash Sale in July.

To receive advanced notice of sales, trunk shows and special events, please go to our CONTACT PAGE and email us your information.

  J Brooks Jewelers | Salt Lake City, Utah

Contact J Brooks Jewelers Today | Contact Us