About Us

Experience the J. Brooks Difference

J Brooks Jewelers is proud to be part of life’s biggest moments. For us, that is what jewelry represents, a reminder of the moments and memories shared. We are a small, family owned, local business that lives in your community and we are passionate about helping you with life's celebrations. In fact, it is our honor to do so! Our team has over 200 years of combined experience and we want you to find the perfect gift in almost any budget.

From the beginning, our mission at J. Brooks has been to create an environment where people are welcomed into our world, where they become a part of the J. Brooks “family.” John and his staff want every person who enters our stores to enjoy an experience of friendship and hospitality; with assurance, satisfaction and peace of mind.

J. Brooks Jewelers is a full service jeweler known for unique styles. And we will continue to provide the quality and fashion forward styles available only in select stores nationwide -- in order to remain on the “cutting edge” of the jewelry industry. We make every effort to steer away from the mundane jewelry and generic styles so common at chain stores and many mall stores.

J. Brooks Jewelers offers an environment unlike any other. A store designed to enhance your shopping experience by bringing you the world’s most beautiful jewels and rarest metals at surprisingly reasonable prices. From diamonds to rubies... from platinum to tungsten... no other jeweler presents this unique blend of designers:

  • Art Carved Bridal
  • Benchmark
  • Coast Diamond
  • Diana
  • Doves Jewelry
  • Gelin Abaci
  • Frederick Goldman
  • Gregg Ruth
  • Honora
  • J.B.Star
  • Ritani
  • Roberto Coin
  • Simon G
  • Triton and
  • Vahan

  J. Brooks Jewelers, Salt Lake City, Utah

At J. Brooks Jewelers, you’ll also discover fine Swiss timepieces from Bell&Ross, Carl F. Bucherer, and Tissot. Plus Utah’s largest collection of AGS certified loose diamonds, many with perfect symmetry, demonstrated under the “hearts & arrows” gem scope.

J. Brooks Jewelers is well known for our attention to education, which has helped to establish hundreds of long standing relationships. We are insistent that a client have an understanding of the product they are shopping for. We are prepared to educate every customer on the “4Cs” of diamond quality: color, clarity, carat weight, and perhaps the most important of all, cut, which determines brilliance.

  • 200 combined years of jewelry experience
  • Consultants who listen to your needs
  • Fresh, relaxing showroom environment
  • Quality jewelry at excellent prices
  • Fashion forward styles and brands
  • Free jewelry education and appraisals
  • Custom designs and top designers
  • Locally owned, owner operated

Contact J Brooks Jewelers Today | Contact Us